Caesars Already Pulling Skill-based Games from AC Casinos

Over the past year, the gaming industry has wondered how skill-based machines will fare on casino floors. And the result is already in for Caesars – skill-based gaming is a disappointment. The company has already pulled skill-based games from its Atlantic City casino floors, including Bally’s, Caesars Palace, and Harrah’s. The Press of Atlantic City […]

danger-arena-slot-machineOver the past year, the gaming industry has wondered how skill-based machines will fare on casino floors. And the result is already in for Caesars – skill-based gaming is a disappointment.

The company has already pulled skill-based games from its Atlantic City casino floors, including Bally’s, Caesars Palace, and Harrah’s. The Press of Atlantic City notes that the games quickly disappeared 6 months after being rolled out in Atlantic City.

Skill-based Gaming Has been Hyped for Months

Caesars became the first company to fully buy into the hype surrounding skill-based gaming. The oft-touted idea is that these games will appeal to millennials, who aren’t as interested in playing slot machines as older generations.

Danger Arena was Caesars’ initial experiment. A first-person shooter that sees players fire at monsters, this game was supposed to usher in a new era. But it hasn’t been as hot as expected.

“We all understood that we were learning and experimenting,” said Melissa Price, Caesars’ senior vice president of gaming enterprise. “It was a big learning experience for all of us. People have to come find the games in a sea of 1,500 slots.”

Unfortunately, it doesn’t seem that enough people came to find these games.

Shifting Demographics

caesars-casinoComprising over 75 million of the US population, millennials are now America’s largest generation. Their buying power is $2.5 trillion, which is expected to surpass that of baby boomers by 2020.

Casinos can see from their slot revenue that they’re not connecting with this massive generation.

“Yes, it’s true that there are fewer millennials playing slot machines,” said Price, who added that this generation plays table games about 3 times as much.

Caesars Still Willing to Try Skill-Based Gaming

Price said that one problem with skill-based gaming is that it doesn’t stand out from the crowd to most players.

“If I put a game in the middle of the sea of slots, it just looks the same. Potential players just walk right past,” she explained.

Despite the temporary failure, Price believes that the company is still committed to trying skill-based gaming in the future.

 

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